Becker Chicaiza, the Hair Healer.

Ecuadorian born. Paris trained. “How you feel?” driven.

From his humble beginnings as a boy in Ecuador cutting hair with his mom’s fabric shears to his time in Paris working under iconic hairdresser Alexandre de Paris, Becker forged a decades-long career that cemented him as a hair healer: one who transforms his clients—whom Becker lovingly calls his “Becker Babes”—inside and out. His hair healer approach to the salon experience begins every appointment with the question, “How you feel?” Becker’s belief: Truly knowing his clients in the moment allows him to instill as much beauty and confidence in them as humanly possible.

Experience Total Hair Confidence

Becker’s intimate knowledge of his clients’ desires led him to create BE CHIC™ Hair Care, his salon-tested, high-performance line of elevated, plant-powered formulas. Now, everyone can experience complete and total hair confidence and healing—just like a Becker Babe.

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Who wants clutter? Not you.

Too many hair products crowding your life? We got you. Taking a streamlined approach, BE CHIC™ Hair Care simplifies your hair routine, introducing clearly named products that work universally on all hair types and textures while addressing a multitude of hair concerns in singular formulas. Less clutter, less confusion, more time to be chic.

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Plant-powered products that truly empower you.

Skip the photo filter; our goal is to empower you with beyond healthy hair IRL. That means: Zero quick-fix superficial fillers and surface-level ingredients. BE CHIC™ expert lab-crafted formulas contain only the highest-quality, specially selected, nature-born superfood ingredients, like marshmallow root and marula and safflower oils, to provide truly nourishing, revitalizing and antioxidant-protecting benefits that are both immediate and long-lasting.

With rigorous salon testing by Becker, our clean products perform—that’s the BE CHIC™ promise. The result: You can be chic all day, every day—no photo filters necessary.

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Good for the earth, good for your hair.

Green is the new chic. Every clean, plant-powered BE CHIC™ formula is eco-friendly to the earth—so what goes down your shower drain remains safe to the environment. Additionally, in formulas where appropriate, we attained 100% Vegan Certification. Becker is proud to formulate BE CHIC™ products consciously with both the health of your hair and earth in mind.

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