YOUR NEW OBSESSION: HEAT-FREE STYLING

It’s hot; why sweat through blow-drying and iron your already sun-drenched locks when you can enjoy some 450°F-free styling this summer? We like to call this “conscious styling,” a way to take a break from heat-styling and allow your hair a moment to rehab with our plant-powered, healthy-hair approved BE CHIC formulas. 

Try this summertime look—so easy and breezy and, dare we say, still absolutely haute! 

  • STEP 1: Create a clean, healthy foundation with BE CHIC Signature Shampoo + Conditioner.

  • STEP 2: Towel-dry hair. Apply 1 to 2 drops of BE CHIC Hair Oil to your hands and then run your hands through the lengths of your hair.

  • STEP 3: Using a paddle brush, gently brush hair back into a tight, high ponytail. Secure it with an elastic.

  • STEP 4: Twist the ponytail into itself and secure it with pins.

  • STEP 5: Apply another drop of BE CHIC Hair Oil on your hands and rub your hands together. Gently glide your hands over the front of your hair to smooth any errant flyaways and add extra shine.

Ready to go heat-free?

Grab BE CHIC Signature Shampoo, Signature Conditioner and Hair Oil today!




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CHIC FACTS: THE 411 ON PARABEN- + SULFATE-FREE

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FROM BECKER, WITH LOVE: THE CHICNESS OF HAIR PROTECTION